Two templates for exciting blog articles that your readers will love.
- Personification: give your subject a shape
- From perspective to list: structure your topic strongly.
Classic blog articles have had siblings for some time: podcasts and videos. Is that why blog articles are old-fashioned? I don’t think so: many people like to read. They just like it: many people choose podcasts, videos, or articles depending on the situation they are in. When driving a car, for example, podcasts come in handy.
However, it is true: Writing excitingly is an author’s duty and we article writers have to work harder. Countless authors have written terrible texts for the world. You could do it like this: Texts had no competition. Articles now have a bad image and have to justify themselves: Many people shudder to remember boring productions. Reading is not fun like that. Understandable.
More Variety in the Structure of Your Blog Articles
There are plenty of writing techniques out there that will help you write engagingly and keep your articles flowing. The cliff hanger is a classic, as is the technique of firing up your reader’s head cinema with worlds of words.
Here are two more ideas that will save you from “reflective novels” and similar article accidents:
Give Your Topic a Shape
Make your topic a person or a character.
- The Fake giant by Michael Ende from “Jim Button and Lukas the Engine Driver.”
I especially like the Fake giant: From a distance it looks threatening. But as soon as you get closer to it, it shrinks to a human level. There is no better way to describe the fear of the stranger!
The method of personification is particularly suitable for difficult or frightening topics. It has several advantages:
- As long as you work with apparently made up characters, you can easily exaggerate their characteristics and behavior. You convey your concerns unambiguously and clearly.
- At the same time, it’s easy to tell your story with a wink. So there is also a place for humor.
- Ultimately, you’re making your readers aware of potential blind spots without jumping in their faces or tackling them. Superficially it’s about the figure. The reader is free to draw their conclusions and relate your story to themselves – or not.
Also Read: 4 Memory Techniques for Ghostwriters
Choose a Deliberately Tight Structure
If you know that your readers value concise, focused information, give them what they like.
Whether you always have to spread your articles in epic length is such a question anyway. The experts argue. The pointed articles are usually crisper and easier to read nexus ghostwriting. So, put a spotlight on your subject and save an exhaustive treatise for a book.
You can find examples of highly structured information everywhere:
- The program “Quarks & Co.” regularly surprises us viewers with the most amazing facts. The television makers present these highlights under the heading “thing number 1” to “thing number 10”. In this way, they show the most important facts to be amazed and to know without wasting time.
Try to apply a list to a topic of your choice. What does your topic have to offer? Facts or impulses or are they tips? The tip list is the best-known, but not the only version for highly structured information.
- What do you think of examining a conflict or a problem from different perspectives: What do the team leader, the supervisor, and the employees see in the event of a team conflict? And what do you notice as an expert? If you like the structure, you can even use this pattern to create a whole series of articles and deal with the typical conflicts in your work area.
- I once found a “laundry slip” from a publisher: It presented in four two sentences what I should know as a buyer of a new book: What is it about? What is it really about? Will I miss anything If I don’t read the book? What distinguishes the author? If you like the shape, rebuild it for your purposes. Maybe like this:
– What is it about?
– What’s it really about?
– What do you need to know?
– What do you have of it?
– What’s next now?
Do you have any other ideas for alternative blog articles? Please write for us.