Content and its trend are almost like unpredictable weather. When it gets changed, you never know. Although, you are supposed to adapt to the environment relatively and to make enough arrangements to survive. The same goes for the content marketing, trends keep getting changed and you have to follow each one in order to lead.
Within the little passage of time, content marketing has been modified on and off. From the search algorithms to the search engine approach of users. Each thing got modified and the marketers couldn’t resist and had to adapt the changes accordingly. Well, I must say that this change turned out a positive sign for the marketers.
Topic clusters, one of the biggest changes that are trending in content marketing is not less than a blessing for marketers. The approach of topic clusters, to which the majority of marketers call ‘pillar-and-cluster’ was initiated by HubSpot Research. This one technique is considered highly effective for both; Business to Business and as for Business to Consumers brands.
This one approach help in creating a valuable content marketing strategy. In proportion to the idea of topic cluster, the SEO experts focus more on the topics rather than the keywords. This one model is based on the determination which makes it easy to archive the blogs, by developing content on the focused topics.
I know many of you were completely unaware about the topic clusters. Now, when you all got the perfect image of ‘what the topic clusters are’ then let’s look at its importance specifically in content marketing.
Importance of Topic Cluster in Content Marketing
Remarkable Experience for Users
If you, as a digital marketer, fail to provide a remarkable experience to your website users then, I must say that you need to learn tactics of digital marketing again.
Oftentimes, the content of the blog looks like dancing words- quite difficult to understand. This eventually makes readers frustrated and boom! The experience turned into the worst. Also, sometimes visitors find it troubling to look and find additional information on the site which is another disappointment.
This is the time where people use topic clusters. When the marketers use this one technique then it helps in making the content organized and also assists in creating links, associated with the pieces of content. Implementing the tactic of topic clusters helps the readers to explore more of the website within the little time and oh, without any distraction. Do you know what? This helps in hooking your visitors for a longer time. Tadaa! Visitors spending more time means an improvement in the ranking too.
Builds Your Niche Power
Of course, when you create multiple pieces of content, based on one pillar then it eventually helps in building the niche power for your brand. When brands focus on one topic or single niche and keep creating content for that one theme then the search engines start signifying brands as the most authentic and trustworthy brands (for that one niche).
Let’s suppose you have a website where you offer handbags (for women) and your brand is known for the creation of unique designs. If you keep writing engaging content on the topic related to handbags then the topic cluster will help you in maximizing your audience reach by targeting them accordingly.
But wait, this is not enough. Along with this, you need to assure that the content you are creating is being linked with the pillar page. The one we often call the main pillar page. These are the links basically which the search engine counts as a signal to give you a niche power. The more number of links you will create, the more your page will rank on the search engines. And oh, not only this, it will also assist users to explore more pages on which you have added content (created on similar topics).
Promotion of Products or Services
Of course, when your reader gets frustrated, the individuals will instantly quit visiting your website anymore. This means, you failed to promote your product. Ok great! You have missed a chance to engage your audience. By the way, let me remind you that one bad experience turns into a life time loss. First impression is last, keep this in mind.
But, wait! You have a topic cluster. Yes, it could help you fix your visitors’ experience. Everything is good, you just need to make it look organized and perfect. Try topic clusters. Yeah, you might not know but, let me tell you that everything seems organized and appealing to the eyes of the visitors, they pay more attention to your productive or offered services.
Isn’t this sounds like a perfect opportunity to promote your offerings in a better way? I mean, might be someone looking for the same product to purchase and here you are. Looking all perfect and appealing. ‘Sounds amazing’. This is how the topic cluster assists in providing remarkable experience to the users. For instance, someone is looking for law essay help in UK and the person clicks on your website. Woah! Your content sounds engaging and flawlessly written. Of course, the person would prefer you because your writing expertise is being justified by your website.
Also Read: Anatomy of a High Converting Blog Post
So, this topic cluster thing is not less than a blessing for the digital marketers. Whether you want to acquire an authority on a particular topic or either you aim to increase the visitor time, on your websites. There are many benefits which the marketers or the brand owners could seize via investing their efforts on the topic cluster. Not only this, this one technique helps in enhancing the ranked position on the search engines as well. Oh, this means, you are indirectly drifting your competitors as well. What else one needs than giving a tough time to the rivalries, and squeezing all charm of marketing by attracting customers.