You must know how valuable explainer videos are for promoting a brand online if you’re related to the digital marketing niche. Just for a reference, more than 85% of the marketers leverage videos as a marketing tool, and more than 50% of the consumers prefer watching videos about the brands they like and trust.
By looking at these numbers, you can tell that leveraging videos in your digital marketing strategy could boost your visibility and revenues. Explainer videos are so popular in digital marketing because they can get complex messages across in an engaging manner.
If you are a business owner who’s planning to utilize videos to promote business, then hiring an explainer video production company would be perfect for the job. However, if you’re tight on budget, there are different software available online to create explainer videos.
In this article, we’ll discuss the top explainer video software of 2020. But before we head into that, here’s a brief explanation of what explainer videos are and why you need them.
What Are Explainer Videos
Explainer videos are animated videos leveraged by businesses to convey their brand story or message to the audience in a compelling way. These videos are a great way of engaging with your target audience as they are fun-to-watch and informative at the same time.
In simpler words, explainer videos have the potential to explain the basic idea of your product or service in a very concise and engaging manner – which is much difficult to do with other means of content.
Now that you know what explainer videos are, here’s how they help you convert your audience into consumers.
Also Read: 8 Best iOS Photo Editing Apps
Why Do You Need Explainer Videos
They Explain Complex Subjects Easily
The most significant reason people leverage explainer videos is to introduce and explain your product to the consumers easily in an engaging manner. It grabs your audience’s attention towards your brand more effectively than the textual content. A smaller video with a compelling story is more easily accepted than the long and boring text blocks.
Explainer Videos Can Be Shared
One of the most notable advantages of explainer videos is that they are shareable on social media networks. Just for a reference, more than half of the total traffic on the internet comes from mobile devices, and if people like your video, they’re most likely to share them on their social media feeds. They act as a free referral for your business in simpler words, which is a great way of making your brand successful over social media.
Explainer Videos Evoke Emotions Of Your Audience
You may find it strange, but yes! Explainer videos can evoke your target audience’s emotions – which is because your audience can relate to the video if you address their problems effectively.
If you manage to do this effectively, you can avail of two great benefits. Firstly, your chances to convert viewers into consumers get high, and secondly, you’ll easily build up a loyal customer base. Note that people are most likely to purchase from brands that they trust and feel loyal to.
Now you know why you need to leverage explainer videos to promote your business, which brings us down to the top explainer video software.
Let’s dive straight into that.
Top Explainer Video Software
Previously known as the GoAnimate, Vyond is a premium explainer video software. Even though it is a paid software, those who want to create high-quality explainer videos can tell that it is worth it. With a basic plan starting from only as cheap as $299, it is a great choice for beginners.
When we say it is great for beginners, we mean it because operating this amazing software requires only drag and drop for animation.
The software has a wide array of characters to choose from. Using one of them, you can create modern scenarios and build your story around them. Moreover, the software highly prioritizes security as it is certified by multiple regulatory authorities and has built-in privacy features.
Pricing: The premium version of Vyond starts at cheap price of $299 that goes up to a maximum of $999 for the professional version.
For those who are tight on budget, this is going to be interesting software. Biteable video software with a huge library of animations.
For those, who are starting as animators, this a minimalistic and light-weighted software that nearly everyone can operate easily. Moreover, the software contains more than 750,000 real-life footage and video templates from which most are completely free to use. However, you need to get rid of the watermark.
It is reliable and trusted animation software used by the likes of Microsoft and Virgin. If you’re tight on budget or have minimal knowledge about animation, then we’d recommend you to try Biteable.
Pricing: To your surprise, Biteable is free to use. However, spending $19 per month would unlock all the features for you.
You might be familiar with this name. Animaker is DIY animation software used by more than 7 million people. It is a trusted and highly reliable explainer video software used by Nokia and Amazon’s likes in their marketing campaigns.
As for the usage, just like the software mentioned above, Animaker is free to use. However, the premiums start with a cheap price of $10 per month.
With thousands of templates, video styles, and 120 animation models, Animaker is a software that can meet all your animation needs.\
Pricing: The premium version of Animaker starts at a very aggressive price of $10 per month, which goes up to $39 per month for the Pro version.
Now this one is quite special. RenderForest is not just an animation software. You can utilize free software for everything, including logos, designs, videos, and even a professional website. This is software that you don’t want to miss out on.
Even for the free version, RenderForest allows you access to more than 200,000 stock videos and plenty of music tracks.
Pricing: The monthly premium for RenderForest starts at a cheap price of $6.99 per month, which goes up to $49.99 for an agency package.
These were the top explainer video software that you can leverage for creating epic explainer videos for your business.
If you’re tight on budget, then we’d recommend you to try RenderForest, as it provides the best value for your money because it is technically a full-stack. Furthermore, the choice lies in your hands depending upon which software fits your needs the best.