Google Ranking Factors for Search Engine Optimization (Updated)

SEO stands for search engine optimization making the web pages easier for search engine ranking. The Miami SEO with the popularity and trends of SEO services, they are available at different commodities. We write Page titles and Meta Descriptions in order to get viewed to the users when they search. Search engine rankings not only deals with keywords but also with the quality of information.

According to Google, it checks factors like:

  • Usage of the page.
  • Expertise, authority, and trustworthiness from the site, page content, and also from the individual who created the content.
  • Quality of the content.
  • Amount of the content.
  • Information about the website and content creator.
  • The Rank of the website and content written.

Things to be considered before checking SEO rankings would be searching Google using the words you think your customers will be using this will help us to show where our content appears. The use of a private window in the browser would be a better idea.

Websites which is established with more than a hundred pages need to use a tool to organize. Most suggestible tools for checking rankings would be SEM RUSH and keyword position tracking tools to see where the keywords stand.

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Some Important Ranking factors which should be kept in view:


1. Secured and Convenient Website

Having the right kind of URL for Google to reach easily would be the major goal for SEO ranking. Google should be able to understand the content of the page while visiting the URL.

2. Website and mobile Page Speed

Regarding speed, Google expects more user-friendly and easier for the users by making the page fast loading which will ultimately higher the SEO rankings.

3. Comfort Zone for Mobile Usage

According to the latest Google’s algorithm, it gives priority to the mobile-optimized site, rather than a desktop website.

 The site should automatically resize according to the nature of the device.

4. Usage of Large Fonts for a Small Screen

Accessibility which includes making it easy to tap menus content shouldn’t be hidden by ads

5. Authority, URL and Domain Age

This can be checked by plugging URL into the onsite search box which will keep us updated with a report showing domain authority, page authority, established links, and new links.

6. Content with Good Quality

Google’s search priority depends on keywords. Keywords that are words and phrases searched by someone when they’re in search of some information. These keywords/phrases are the sources that give clear look on the topic present on the site.

7. Technical Aspects

You have to place your searched keywords in your pages titles which is a clear definition of your site which Google analyze at first to see which content is related to certain search. The page title of your website is the first most important factor for any search results.

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8. User-Friendly

Google is a platform that uses artificial intelligence for improving the rank of web pages. It is called that signal rank brain.

9. Links

As the website is built using links these are considered to be a major priority for SEO rankings. There are three kinds of links that can be used in your site:

  • Inbound links
  • Outbound links
  • Internal links

That’s the focus of these new insights from the Miami SEO Company, which delivers different data points that underline the importance of utilizing SEO elements in your Ranking.