2 billion searches are performed on Google every year.
We purposely preferred to use the extended-expression instead of the term “trillions” just to give you an idea of the extent of the searches “absorbed” by Google.
Of these, 160 billion (160 trillion) are carried out with search criteria based on questions. A truly significant fact.
Yet there are those around who still say that doing SEO is useless. Given the data, are we really sure?
Doing SEO: Between Search Intent and Artificial Intelligence
The point is that SEO has changed and it could not be otherwise given that the reality around us has changed.
We change, our intentions change, and consequently, the algorithms change and so do the strategies for reading and interpreting them.
But what does “question-based search terms ” mean?
In essence, they are those queries that Google identifies as direct questions to its algorithm and which therefore reveal the deep intent of the user.
Also Read: Google Ranking Factors for SEO (Updated)
For example: “What is the best blender?”
This is a query with an implicit search intent, i.e. that of the purchase.
But the user is explicitly asking the search engine which is the best product on the market and then Google will first provide him with sites that compare various products by price range.
The final intent is most likely to understand which product to buy, but this passes through a question that reveals the need to establish a dialogue with the machine on the other side.
The artificial intelligence systems are changing the way we relate to technology and the online search is the first sign of this change.
The use of voice interfaces represents the vanguard of a mutation that has been underway for some years.
But without going further into the details here we want to answer the question in the title, namely “Video Animation Company keywords based on questions “?
Over the years Google has tried to offer users an increasingly effective and efficient search service, gradually releasing updates to its algorithm that are increasingly “educated” on the real intentions of users.
Just like an artificial intelligence that learns from the questions of its interlocutor.
Question Types and Dedicated Optimization Strategies
We can divide these questions into 3 large “families”:
DAQ (Direct Answer Question). These are questions that invite a direct answer and are usually introduced by the words “which”, “where”, “who”, “when”. For example: “Where was Wiston Churchill born?” Google will offer a short, unique, and immediate answer.
SAQ (Short Answer Question). On the other hand, these are questions that require a slightly more detailed but still short answer. These questions usually ask the search engine about a possibility (“Can …”), a motivation (“Why …”) or a future eventuality (“What will happen …”)
LAQ (Long Answer Question). These questions are the most “discursive” ones, which require targeted but at the same time articulated answers. The classic example is that of the recipe: “How is custard made?”
Each of these queries requires dedicated optimization operations. So let’s see how to do SEO so that your content is found by those who manifest this type of search intent.
Optimization for DAQs
If you want to create content that answers a specific direct question from users you should enter the answer in the first sentence and precede it with the question. So you allow Google to associate search intent and content. Then you can start to deepen and elaborate a broader and more exhaustive content trying in this way to attract quality backlinks.
Optimization for SAQs
In this case the answer, albeit short, will be a little more articulated. The advice is to create content that, starting from the initial question, develops in a logical way in order to answer other questions related to the first. You can do it by dividing it into paragraphs, each of which is the answer to the question posed in the title that introduces it. Use simple language and short sentences to not tire the reader and engage them more.
Optimization for LAQs
Questions that require detailed answers and therefore also more detailed and in-depth content. In this case, quality is an essential requirement; quality of content, but also quality of reading and therefore of form. Using pictures, headlines, short paragraphs, and quotes can make reading easier. You could also create a YouTube video to answer the question and link it to the article. YouTube videos guarantee excellent indexing performance.
Also Read: SEO Trends
How to Search Query-Based Search Terms
Here are a couple of very useful tools:
And in addition some strategies that you can take advantage of using the search engine. When you enter a query, in fact, before sending, Google suggests some variations to your question that you could consider. After submitting, in addition to the results of the SERP, you will also see the suggestions of the section “People also asked ” and at the bottom of the page related searches.
These are all useful ideas for doing SEO aimed at users’ search intentions. As you can see, the operations are simple, but many, so we advise you to get to work immediately on SEO with Question-based search keywords.