Here’s what we’ve probably all said to each other at one time or another in front of an abstract work of art. But, for most of us, graphic design isn’t a snap, especially when it comes to branding a business. Here are expert tips to enhance your skills in graphic design.
1. Create a Creative Brief
Experts advise that you first take a moment to think about it before choosing colors or logos. Here are the steps they recommend the following:
- Pull out your notebook and write a short paragraph that describes your business. What are the emotions that your business arouses? Is she fun, close to her clients, serious or rather solemn? And who are your customers? Why do they need you?
- Remember that the style and appearance of your graphics will have to speak to the target you want to reach. Is there a brand that you admire? Why? How do your competitors present themselves? And how do you stand out from them?
- If you’re lacking inspiration, check out exhibitions, blogs, or sites like Pinterest and Instagram, and subscribe to reference blogs in graphic design.
- Cut out graphics, layouts, colors and fonts from magazines, or save them to Pinterest and Instagram.
Group all your graphics in one place, for example on a table, bulletin board or on Pinterest. This will be your visual inspiration. This will allow you to decide on the style you want to adopt. Once you have an idea in mind, start putting the following items together.
2. Typography: Choose the Right Font
Business Card Typography
The choice of the font is essential in graphic design. It carries the tone of your voice, your mood, your gender, your age and your personality. It must be legible. If your customers can’t read it, you’ll lose them along the way.
There are many policies that can help you achieve your goals:
Do you work for a traditional or authoritative company in the sector? A serif font, such as Times New Roman, Bookman JF, or Baskerville may be suitable.
Are you looking for a clear and modern style? Try a sans serif font, like Verdana, Trebuchet MS, or Arial.
Do you want to send a strong and compelling message? Look at mechanics like Impact or Courier New.
Is your message rather elegant, friendly and feminine? Think of script fonts like Fenway Park or Amazon that looks like handwriting.
Limit yourself to two or three fonts for the best impact.
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3. Colors: the Right Mix for Your Business
Business Card Color Wheel
Colors play an essential role in graphics. We will introduce you to the palettes of the five types of colors (five colors should be the maximum number to use).
- Bright colors
- Complementary colors
- Shades of colors
- Dark colors
- Light colors
Experts explains the best way to choose the right colors for the message that your design conveys.
“First, choose a bright color that you like and that represents your business well. It is the flagship color, the one that catches the eye and that we remember.
Then take a color that contrasts or matches your bright color. Color charts are useful for choosing colors that go well together.
Then add a neutral undertone to dress up the bright color and complementary color. This neutral color, which highlights the other two, is added to your palette.
Now choose a dark color. I know it’s not easy if you like pastel colors but give it a try! This dark color will be used in particular for paragraphs: it must therefore be legible.
Finally, take one or two light colors. You will use them in the background and for secondary elements. “
4. Layout: Each Element in Its Place
Arranging all the graphic elements and making a beautiful layout are not easy steps. For example, if you are designing a flyer or poster, it is better to place the main information at the top children books illustrator, then the description below. Don’t put everything on the same level and leave enough space around each item. If you scatter your different elements, readers won’t know where to start. Present them in an organized and neat way by lining them up left, center or right. You can use a grid. Once each element has found its place, your graphics will be easy to read.
5. The Text: Choose the Right Words
You have your colors and your font. Now is the time to find the right words. Follow these simple tips to get your point across:
Your text must be seller. Not literally, as if you were saying: “buy my bread for 1 €”. Rather, it’s about implicitly “selling” your brand. So your text should call to action, grab attention, bring customers to the store, make people want to browse your website, or get them to subscribe to something.
Choose your words wisely. It is better to do two sentences than five. Too much text discourages readers. Be concise.
Revise your text, paying attention to repetitions or sentences that add nothing important. Don’t hesitate to delete or rewrite certain parts, especially if they don’t read easily when you say your text out loud.
6. End of Creation: the Last Steps to Perfect Your Design
Finished Design Business Cards
Once you have created your graphic, you should definitely take the following steps before your customers see it:
Revise and re-read your creation: open your eyes wide and pay attention to details. Your typeface should be legible, spaces harmonious and paragraphs well aligned. Do a careful review to spot typos and repetitions. Pay attention to punctuation! Finally, make sure your message is clear.
Let your creation “rest”: you may have worked for hours on your graphics. Take a long break. You will be able to take a fresh look at it. This will allow you to spot details that you didn’t notice, or you might have a moment of inspiration and the desire to change a few things.
Seek outside feedback: Get as many opinions as you can. These are all pairs of eyes that may see things you hadn’t noticed. With these expert tips, Your graphic design will be improved.