Elements of Responsive Web Design

5 Essential Elements of Responsive Website Design

What is responsive website design?

Responsive web design, which we recently covered in this blog, takes a unique approach to build your website. As you know, it’s not all about the size of an image or font anymore.

In the past, people used to put tons of money into making sure that when someone visited their website with a 1024 x 768 screen and the same website was accessed using a 1280 x 800 screen, that there wasn’t going to be any difference in how it looked. But now we have all understood the importance of a responsive website.

But now we live in an age where screens of all sizes are used commonly to view websites. With smartphones and tablets becoming more and more popular, it makes sense for businesses to start designing websites that will work well, not only on desktops but also on smaller screens.

Why Do Businesses Need to Look at Elements of Responsive Web Design?

As discussed in the post, there are many reasons why companies should look into building responsive websites. One reason is that it makes your website much easier to access no matter what device the user is on.

It’s also easier to maintain one site as opposed to having a separate mobile version of your website. You can also gain more search engine benefits from Google because it knows that you have a single, unified website rather than a mobile and desktop version.

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Many companies want their website to be seen on the devices that their customers are using. When a company chooses to go with responsive web design, it gives itself an advantage in the online world because when they have a website that is mobile-friendly, then everyone who visits via a phone or tablet will see the best version of the site.

The Essential Elements of a Responsive Web Design Are as Follow:

responsive website design

1. Mobile Navigation

Having good navigation is very important on all websites, but when you have responsive web design, then it becomes even more important. 

If your website has menus that go across the entire screen on a mobile device, then you are forcing your user to scroll around just to use the navigation.  This causes frustration for them and will most likely cause them to leave the site.

The first element is mobile navigation, which refers to how easy it is for your user to access the main parts of your site when they are on a mobile device.

You want to make sure that you have links in an easily accessible place so that the user doesn’t have to scroll through a bunch of other things on a page to find the information they are looking for.

2. Optimized Visuals

The second element is optimized visuals. Images and fonts should be resized so that everything can be easily viewed on screens of all sizes, without being stretched or distorted. This is why it’s essential to have images as well as text that are responsive.

Visuals are an important part of any website design, but when you have responsive web design, then it is even more important that you have good imagery on your website.

Images are what the user sees first when they load your site, so if you have bad images or images that are not optimized well then it will reflect badly on you.

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3. Padding and White Space

The third element is where you want to make sure that there’s plenty of padding around anything the user might be interacting with so it’s easier for them to click on these areas.

It also helps if you give some space between the visual elements so the user knows which things they can click on and which ones they can’t.

White space is crucial to any design, but it becomes even more important with responsive web design because of the nature of the layout of the website.

When you have responsive web design, the images and text on your site need to be spaced out well so that it is not difficult for the user to navigate or read the content on your site.

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4. Optimized Images

The fourth element of responsive design is optimized images. You want to make sure that your site uses the aspect ratio and dimensions of an image so it doesn’t get stretched out if someone decides to view it on a mobile device.

You also want there to be plenty of padding around each image to prevent distortion.

Images are an important part of any web design, but they become even more important with responsive web design. 

If you have images on your site that are of very small size, it can cause the user to not be able to see them correctly if they use a mobile device.

It is important to optimize your website images so that it displays at the correct size regardless of what device the user is using.

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5. Fluid Grid

The fifth element is a fluid grid, which refers to how you have all of your elements sized so they fit better on the screen no matter what size it is.

For example, you want all of your images to resize without cropping or becoming distorted so that people can still clearly see them.

If you have a fixed size grid on your website, it can cause issues when you are using responsive web design because the content will not flow correctly if it is in fixed sizes.

A fixed-size grid may work well for laptops or desktops, but with tablets and mobile devices, it does not work as well. 

It is important to have a fluid grid when you are using responsive web design to make sure that your website flows properly regardless of the size of the device used.


By incorporating these five essential elements into your next website design, you will be helping to make sure that your site is usable and search engine friendly for all types of viewing devices.

There are many different elements in web design, but when you use responsive web design it makes each one more important than ever.  Make sure to keep these elements in mind when you are designing your site and it will make the process go much smoother.

Get in touch with the Pixel Street Web Design Company today for all of your web development needs! We’ve helped many businesses grow their online presence and would love to do so again. Reach out, we are here waiting on you 🙂

Khurshid Alam

Khurshid Alam is the founder of Pixel Street, a web design company. He aspires to solve business problems by communicating effectively digitally. In his leisure, he reads, writes, and occasionally plays a game of table tennis.