Covid-19 Digital Marketing Approach

How Covid-19 Has Shifted Digital Marketing Approach?

Digital marketing is the future of marketing, and different industries and businesses across the world, have embraced it in their business model. However, the sudden change brought into the notice a few months ago through the pandemic left our world upside down.

The COVID-19 has disturbed every facet of our global economy, where every old business model was replaced swiftly by virtual and contactless marketing, which has affected consumer behavior at large.

Now consumers prefer to access every product online, and showcasing your services online, is the prudent decision to be made. 

With time the old-age method of marketing has been changed. The traditional marketing methods, such as billboards, radio, and newspaper ads, are replaced with online material. Although there are few who still prefer to use traditional marketing methods, COVID-19 has drastically changed that behavior, letting everyone to interact with the online material to access news, information, and shopping.

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COVID-19 brought a big shift in user engagement 

We all would agree with the fact that internet usage has steadily increased for years, and this behavior changed and shuffled into something more prominent since the pandemic invaded our space. 

Now, people prefer looking to the web for entertainment, seeking information, learning, remote working, buying daily necessities in this time of uncertainty.

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Today, companies have recognized this massive shift in consumer behavior, hence they are pivoting their strategies to gain users’ attention and sell their products with ease.

Triggered social media as a tool for marketing

The pre-COVID time, social media was largely considered and used as the chatting and connecting platform, letting social media to be turned into an efficient marketing tool. The different channels help businesses to grab that opportunity to expand their reach and establish themselves as a people’s brand.

With the strong social media presence, brands can gain rewards by being available to the users, at their doorstep, without flunking their conversion rate.

Either by choice or by force, brands and businesses need to embrace social media marketing to reach out to a larger user base and gain recognition in the market, while staying top of their mind always. 

Virtual events engage users

Digital marketing has given another option for businesses to try out virtual events, meetings, and launches. Whether it is Apple conducting its ‘Time – Flies’ event or any other company participating in overseas client or internal team meetings, you can give your audience an overview of your working mechanism followed during the COVID-19 outbreak.

This gives your audience a clear picture and gives them a reason to feel connected and value your services. Also, you can ensure your visitors get turned into loyal customers. 

Digital marketing shows the human side

The all made-up look of traditional marketing is really not going to trigger users’ interest anymore. They look forward to something that can address their issues and show how they can be benefitted from it.

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For users letting some imperfection to be a part of your brand’s personalized approach is not a concern, but what they want to see is the human side of the brand, and this is where digital marketing steps in, and shows them how you are planning and practicing the safety and health of customers and employees. 

In digital mode, you can bring your company’s current strategy to how well it is letting people adopt work and home balance. You can also share some fun facts to connect with the audience on a larger scale.

Get hooked to omnichannel marketing 

Successful marketing is all about gaining the user-engagement through different channels, that can help your business to maximize its returns and expand reach. The omnichannel marketing has a lot to do with trying different strategies on different channels and getting that attention which your business always yearned for.

You need to be creative enough with trying strategies, like posting blogs or case studies to create videos, make ads, or simply pick users’ problem to 

Make creatives that can draw their attention towards your content. You can use this digital mode to pull out your consumers even from those verticals to which were never used before.

Make users addicted of videos 

People admire watching videos, and they are more interested to know what a post has got to offer through a video, that helps users to understand the content more in detail. Companies willing to invest in better user engagement are more looking forward to creating viral content, which gets explained by video content only.

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You need to pay attention to different strategies, and test different ideas to increase user engagement and sales further with your video, and make them stay loyal to your work.

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Final Thoughts

Today, brands no need to look for different means of marketing to promote and sell their services, because digital marketing has got everything covered under one roof. It gives them a reason to invest in and consider the benefits of marketing that comes in oodles with digital mode. 

So if you are yet to take strategic action to grow with the digital age, then this is the right time. Get the most of this marketing genre by investing in this digital platform, and help your business to survive and thrive during and after the COVID-19.

Ankit Singh

Ankit Singh is a seasoned entrepreneur, who has crafted a niche for himself at such a young age. He is a COO and Founder of Techugo. Apart from holding expertise in business operations, he has a keen interest in sharing knowledge about mobile app development through his writing skills. Apart from sailing his business to 4 different countries; India, USA, Canada & UAE, he has catered the app development services with his team to Fortune 200, Global 2000 companies, along with some of the most promising startups as well.